Micro-influencers.

Micro-influencers (with less than 100,000 followers) generate up to 70% more engagement than large influencers. This is due to its authenticity and closer relationship with followers, who feel more valued and understood.

Content focused on specific niches and quality also increases relevance and interaction. Furthermore, more united communities and formats such as Q&A (questions and answers) help to generate more participation.

Although large influencers have an impact on reach, micro-influencers are essential for campaigns with greater interaction. Balancing the two can lead to extraordinary results.

#MicroInfluencers #DigitalMarketing #Engagement #Authenticity #QualityContent #InfluenceMarketing #Communities #ContentMarketing #MarketingStrategy #DigitalInnovation #Margarida Corceiro #Cristiano Ronaldo

Cristiano Ronaldo